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    • Reach the largest online community of outdoor enthusiasts

    Affluent

    • 36% make over $100,000
    • 2 out of 3 make over $60,000
    • 22% have post-graduate degrees

    Active

    • 25,000 daily unique visitors
    • 21,000 hours spent on site each month
    • 250,000 miles logged (10x around the Earth)

    Engaged

    • #1 Outdoor App on iPhone
    • 1 million monthly visitors
    • 20,000 people join each month

    Educated

    • 46% College Graduates
    • 22% Grad School

    Traffic

    Web Traffic

    • 5 million visitors each year
    • 25,000 daily unique visitors
    • Explosive 300% traffic growth YoY

    Mobile Traffic

    • #1 Outdoor App on iPhone
    • 135,000 session each month
    • 20,000 downloads each month

    Interest

    • Travel News & Info 2.3x
    • Home & Gardening 1.8x
    • Science/Nature 1.8x
    • Auto News & Info 1.7x
    • Travel 1.7x
    • Car Rental 1.6x
    • Politics & Commentary 1.6x
    • Maps 1.6x
    • Home Decor & Design 1.6x
    • Science & Technology 1.5x

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